Partnership Approach

Core values

I seek to be a highly valuable partner to my clients, on whatever projects or initiatives I’m hired to help with, and to continually earn their business and their trust every step of the way. I maintain a constant focus on generating meaningful value through my work while being efficient with investments in my time, and I work hard to ensure mutual trust and respect through clear, consistent communication and a strong sense of responsibility and accountability.

Flexible commitments

I like to break work down into clear phases and steps, and to provide options for how thoroughly to address each piece. This helps with ensuring all stakeholders understand the opportunity and are aligned to the plan, and with tracking progress against longer-term goals. It also helps enable flexibility and efficiency around clients’ investments, and I'm happy to start small and build confidence before committing to larger projects.

Working with agencies, and any other existing partners

I am not an agency, and I'm not looking to become one. I can help set up, launch, and manage a few initial campaigns for small businesses just starting to test the waters, but anything larger than that typically requires day-to-day management from someone else, whether an agency partner or an in-house team.

My goal is to collaborate effectively with any existing agencies or internal teams, layering on my advice and expertise in areas where those partners may not specialize. Regardless of who owns the execution of the work, I can help to define, or just refine, efficient and repeatable processes that drive business impact and increase marketing ROI.

Understanding before advising

In order to provide value I need to understand my clients’ individual businesses and the opportunities and/or challenges that I’m helping to address.

I’m able to do that quickly and efficiently, but it still means that initially I'll have a lot of questions. I ask about everything from business goals and marketing KPIs to campaign performance and current systems and processes, and only propose solutions after establishing a strong foundational understanding.

By that point I am able to clearly lay out the specific challenges and opportunities we’ve decided to focus on, the solutions I recommend and the steps required to implement them (including tiers/options for how deep to go initially), the value those solutions are expected to generate for the business, and an estimated timeline and total cost to complete the work.